How we write

Editorial standards

How Techhound researches, writes, checks and updates its guides for small businesses and agencies.

Techhound’s guides are written for people who run small businesses and the agencies that help them. Each guide answers a question owners genuinely ask, starts with a direct answer, and then shows how to fix the problem in practice. These are the standards every guide is held to.

Who writes the guides?

Guides are written and checked by the Techhound editorial team. Every guide is reviewed before it is published and again when it is updated, and the date of the last review is shown at the top of each guide.

Where do the facts come from?

  • Primary sources first. Rules, rates and thresholds come from the organisation that sets them: GOV.UK, HMRC, the Information Commissioner’s Office, the Competition and Markets Authority, the Advertising Standards Authority and the Office for National Statistics.
  • Platform rules from the platform. How Google, Meta and other services work is taken from their own help pages and policies.
  • Research named and qualified. Survey figures are attributed to whoever ran the survey, with who was surveyed. For example, we say when a survey is of US rather than UK consumers.
  • Linked. Every statistic and rule links to its source so you can check it yourself.
  • No unverified figures. If we cannot confirm a number at its source, we leave it out.

How are examples and numbers labelled?

Worked examples use fictional businesses so the method is easy to follow. Their figures are clearly marked as illustrative: they show how to do the sum, not what your business will achieve. We never present an example as a real customer result, and we do not make income claims.

How do we mention Techhound?

Every guide solves the problem on its own first, using steps, templates and free calculators you can use whether or not you ever try Techhound. Where Techhound can do part of the job for you, we say so at the end of the guide and link to the relevant page. Descriptions of what Techhound does are checked against the product as it works today; we do not describe features that are planned or not yet available.

Is this legal or financial advice?

No. Guides that touch on law, tax or regulation explain the rules in plain English and link to the official guidance, but they are general information, not advice for your situation. Where the stakes are high, we say so and suggest checking with a qualified adviser.

How often are guides updated?

Guides are reviewed when the rules or platforms they describe change, and our most-read guides are checked at least every quarter. When a guide is updated, its “Reviewed” date changes.

How do I report a mistake?

If you spot something wrong or out of date, email hello@techhound.co with the page and the problem. We check every report and correct confirmed errors promptly.

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