Templates, letters and scripts for small businesses

No-show prevention pack A ready-to-use no-show and late-cancellation policy, booking confirmation and reminder messages, and scripts for handling a customer who didn’t turn up. Get it free → Quote follow-up script pack Follow-up messages and call scripts for every stage after you send a quote, so fewer jobs quietly go to someone else. Get it free → Review reply and reporting pack Reply templates for positive, mixed, negative and suspected fake reviews, plus a checklist for reporting a review that breaks Google’s rules. Get it free → Price rise letter pack Letters and messages for telling customers about a price increase, with notice periods, wording for regulars and replies to push-back. Get it free → Invoice chasing letter pack A step-by-step sequence of reminders, a final demand and a letter claiming statutory late payment interest and compensation from business customers. Get it free → Missed call and enquiry rescue pack Text-back messages, voicemail greetings and call-back scripts so every caller you miss still hears from you, plus a simple log to track what missed calls cost. Get it free → Enquiry reply template pack Saved replies for the enquiries you get every week: prices, availability, area covered, quotes and after-hours messages, ready to send in seconds. Get it free → Google Business Profile fix-it checklist A step-by-step checklist for finding and fixing why your business isn’t showing on Google Maps, plus a monthly upkeep routine. Get it free → Lead site evaluation worksheet Questions to ask before you sign up to a lead or directory site, a monthly tracking sheet and the sums to see whether it pays for itself. Get it free → Facebook ad starter kit Ad copy templates for local businesses, a simple audience and budget plan, and a weekly checklist for running small Facebook and Instagram ads. Get it free → Google Ads starter checklist A set-up and weekly-check list for small Google Ads campaigns: keywords, negative keywords, ad copy, location settings and tracking. Get it free → Local competitor comparison worksheet A worksheet for comparing your business with the bigger names nearby, finding the gaps they leave and turning them into your edge. Get it free → Pricing your services worksheet Work out your real costs, the rate you need, and good-better-best price options, with a checklist for presenting prices with confidence. Get it free → Deposit and cancellation terms pack Plain-English wording for deposits, cancellation fees and refunds, with booking confirmation text and a checklist for keeping your terms fair. Get it free → Quiet month rescue plan A 14-day plan for bringing enquiries back in a quiet spell, with past-customer messages, offer ideas that protect your margin and a daily tracker. Get it free → UK small business marketing calendar 2027 A month-by-month marketing calendar for 2027 with key UK dates, seasonal campaign ideas and a one-page planning grid for each quarter. Get it free → New business launch marketing checklist Everything to set up and do in your first 90 days to win your first customers, with ready-to-send messages for friends, neighbours and early customers. Get it free → Small business plan template A plain-English business plan template for UK small businesses, with prompts for every section and simple tables for your numbers. Get it free → Email newsletter template pack Newsletter layouts and subject lines for small businesses, a simple monthly plan, and the consent wording you need before you send. Get it free → Referral scheme and scripts pack Words for asking customers to recommend you, a simple referral scheme you can run on paper, and thank-you messages that keep referrals coming. Get it free → Instagram 30-day content plan A 30-day Instagram plan for small businesses with post and reel ideas, caption templates and a weekly routine that fits around running the business. Get it free → Trades marketing pack Marketing templates for plumbers, electricians, builders, roofers and cleaners: quote follow-ups, review requests, van and leaflet wording and a 90-day plan. Get it free → Salon and beauty marketing pack Marketing templates for hair, barber and beauty businesses: rebooking scripts, no-show messages, review requests, social post ideas and a 90-day plan. Get it free → Clinic marketing pack Marketing templates for dental, physio and private clinics: new patient enquiry replies, reminders, review requests within the rules and a 90-day plan. Get it free → Café and restaurant marketing pack Marketing templates for cafés, pubs and restaurants: booking replies, review requests, social post ideas, quiet-night offers and a 90-day plan. Get it free → Garage and MOT marketing pack Marketing templates for garages and MOT centres: MOT and service reminders, booking replies, review requests and a 90-day plan. Get it free → Professional firm marketing pack Marketing templates for accountants, solicitors and other professional firms: enquiry replies, referral requests, newsletter ideas and a 90-day plan. Get it free → ChatGPT prompt library for small businesses Ready-to-use AI prompts for the jobs small businesses do every week: posts, emails, review replies, quotes, adverts and planning, with tips for better answers. Get it free → Get recommended by AI checklist A checklist for making your business easy for AI assistants and search engines to understand, trust and recommend, with a monthly check routine. Get it free → Agency sales script pack Prospecting messages, discovery call questions, demo scripts and follow-ups for agencies selling AI and marketing services to local businesses. Get it free → Winning quote template pack A clear quote layout, the wording that answers customers’ usual worries, and the terms to include so a quote wins the job and protects you. Get it free →