Guides · 17 in this topic
Get found and chosen
Customers can only choose you if they can find you, and when they find three similar businesses they choose the one that looks most trustworthy. That comes down to your Google Business Profile, your reviews, your website and what you post.
These guides cover each of those in depth, with the steps, templates and examples to do the work yourself, and where it is worth paying for advertising or a lead site.
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Questions people ask
What matters most for appearing in Google Maps results?
Google says local results are ranked mainly on relevance, distance and prominence. In practice that means a complete, accurate Google Business Profile, a steady flow of genuine reviews and a website that clearly explains your services and area.
How many Google reviews does a small business need?
There is no fixed number. A steady stream of recent, specific reviews matters more than a large total from years ago, so the aim is to ask every customer, every time, in a way that follows Google’s rules.
Do I need a website if I have a Google Business Profile?
You can get enquiries from a profile alone, but a simple website with a page for each service helps you appear in normal search results and gives customers the detail they need to choose you.
Should a small business pay for advertising?
Paid advertising works best once the free basics are in place and you can answer the extra enquiries. Start with a small fixed budget, track every enquiry back to its source and keep only what wins customers at a cost you can afford.
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